Freshify applied its “Design Thinking” methodology, “Modular Ideation” and “Platform as a Product” approach, breaking Rater’s original concept into three core modules:

First, the Trust & Safety Architecture was built around a community profile feedback system desired by the founders. All members may provide feedback for red flags from human interactions while human moderators review flagged accounts. To further enhance trust, Freshify implemented a dynamic reputation scoring system where users earn trust badges-such as “Verified Dater” or “Event Regular”-based on community feedback, which in turn boosts their visibility in matches.

The User-Generated Event Engine was the second pillar. Freshify integrated a geo-specific event calendar into the app, allowing users to discover, RSVP, and purchase tickets for events directly from their match screens. This seamless event discovery experience allows any user to become an event promoter and host while bringing more users into the app.

To combat app fatigue, Freshify’s team introduced several anti-fatigue design elements. Profile depth toggles gave users control over how much personal data to share at each stage, reducing onboarding friction. Additionally, Freshify replaced the traditional infinite swiping mechanism with groups like “Hikers” or “Foodies”-which increased profile engagement by 35%. Card-based prototyping allowed rapid testing of more than a dozen profile layouts, ensuring the final design resonated with users.