Startup Deliva™ set out to disrupt the food delivery market in cities like New York but didn't quite know how. They knew that something was wrong with the food delivery platforms in the US and especially in New York as evidenced by both major Food delivery platforms in active law suites with the city. But could a fresh look at a new digital platform yield results?
Freshify focused on two critical pain points: restaurant profitability erosion from platform fees and a lack of tools and features for the delivery people so essential to the industry. By leveraging their knowledge of digital platforms, monetary models and the industry, the combined Deliva™ and Freshify teams built a platform that empowers restaurants, delivery partners (“Delivas”), and customers through a fee-free model and community-centric features.
Major platforms like DoorDash and Grubhub charge restaurants 15–30% per order, forcing most to raise menu prices or avoid the platform completely. Meanwhile, delivery drivers and restaurants lack tools to build direct customer loyalty, leaving them reliant on algorithms to build their business. So Freshify led the Platform Ideation phase aiming to:
To execute the vision, Deliva™ continued into the design phase with Freshify, a top-tier digital design agency specializing in user-centric product strategy and scalable UX/UI systems and platforms.
By using time-proven Design Thinking approach, specifically in the Ideation stage using Freshify’s “Modular Ideation Board” approach and continuing on through the Modular Design Process, also championed by Freshify, the Deliva team was able to continue into development with the confidence that the platform would be valuable and useful to delivery, restaurant and customer users.
Freshify’s success with both start up and corporate innovators, stems from its core beliefs in; Clarifying the problems (forming the hypothesis), Modularly Ideating platforms and not just products, designing experiences to exceed user expectations and create excitement and modularly planning agile development of the platform roadmap with experienced developers. Freshify also champions best practices in all processes from documentation, team management, selection and collaboration.
When all is done right, the solution aligns the success of all stakeholders-a blueprint for the future of gig economy platforms and Product Lead Growth.
Freshify.io continues to apply its Design Thinking, Empathy, Modular Ideation and Design approach in many industries including Med Tech, Gig Tech, Block Chain, AI, ECommerce, SaaS, PaaS and Fin Tech.